comedy night for immigrant rights

Immigration Institute of the Bay Area (IIBA) is a 105-year-old community organization that provides free and low-cost legal support to thousands of immigrant families each year.

While in-house at IIBA, I helped lead the planning, marketing, and production of Comedy Night for Immigrant Rights, IIBA’s flagship community event and largest fundraiser of the year. The 2023 show was special because it was IIBA’s first major in-person event since a pandemic hiatus – and their most successful fundraising event to date.

brandingmarketing & PR strategyevent planningprint & web design

$180k raised

560+ attendees

sold out San Francisco’s historic Presidio Theatre

deliverables

event brand identy
website
run-of-show
messaging & talking points
fundraising appeal video
printed flyers
press release
interviews with local media
recurring radio spot
outreach toolkit
social media campaign
event programs & signage

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